By Kyra Cousins, Visitor Services Manager for Visit Billings
Billings is a city brimming with natural beauty, rich history, and a vibrant community. From the majestic Rimrocks to the bustling and bright downtown scene, there’s something for everyone. To truly shine as premier destination, Billings must prioritize accessibility and hospitality for all visitors. This is where the Certified Tourism Ambassador (CTA) program and the Certified Autism Center (CAC) credential play pivotal roles.
The Certified Tourism Ambassador (CTA) Program
The CTA program is more than just a course; it’s a commitment to excellence in customer service. By equipping local professionals with an in-depth knowledge of Billings’ attractions, history, and hidden gems, the CTA program empowers front line staff to become passionate advocates for the city. These ambassadors are the first point of contact for many visitors, and their ability to provide accurate, engaging, and personalized recommendations can significantly enhance the visitor experience.
In today’s competitive tourism landscape, word-of-mouth and online reviews can make or break a destination. A knowledgeable and enthusiastic individual can transform a simple visit into a memorable adventure, leading to positive reviews and repeat visitation to our area. What’s more, the CTA program fosters a sense of community pride, encouraging locals to embrace their role as hosts and contribute to the city’s overall appeal.
The Certified Autism Center (CAC) Credential
Beyond general hospitality, Billings must also address the needs of travelers with autism and other sensory needs. This is where the Certified Autism Center (CAC) credential from the International Board of Credentialing and Continuing Education Standards (IBCCES) becomes indispensable. Becoming a CAC involves specialized training for staff, ensuring they understand autism spectrum disorder and can provide appropriate accommodation and support.
Imagine a family with an autistic individual planning a trip to Billings. Without trained staff and autism friendly resources, their experience could be overwhelming and stressful. However, a CAC establishment can offer sensory friendly environments, clear communication, and flexible services, allowing the family to relax and enjoy their time together. This not only benefits the family but also expands Billings’ reach to a previously underserved market.
Commitment to Inclusivity and Accessibility
Becoming a Certified Autism Center also demonstrates a commitment to inclusivity and accessibility, which resonates with all travelers. It signals that Billings values diversity and strives to create a welcoming environment for everyone, regardless of their needs. This can significantly enhance the city’s reputation as a compassionate and forward-thinking destination.
Strategic Investment in Billings’ Future
For Billings, embracing both the CTA program and the CAC credential is a strategic investment in our future. It fosters a culture of hospitality and inclusiveness, attracting more visitors and boosting our local economy. By prioritizing training and certification, Billings can elevate its status as a premier destination, where every visitor feels welcomed and valued.
The CTA program and the CAC credential are not just certifications; they are pathways to creating a more welcoming and prosperous Billings. By investing in these programs, the city is investing in its locals, its reputation, and its future as a top-tier destination. Let’s embrace these opportunities and make Billings a place where everyone feels at home.
Learn more about joining Visit Billings and Billings Chamber of Commerce teams and other Billings community partners in becoming Proudly Certified.