Visit Billings, the tourism arm of the Billings Chamber, recently partnered with regional stakeholders including Montana Department of Commerce, Laurel Aquatic Recreation Complex, Laurel Urban Renewal Agency, South Billings Urban Renewal Association, Billings Aquatics Club, and Montana Swimming to conduct an independent analysis of Yellowstone County’s sports tourism venues and sports marketing opportunities. The study was commissioned by Victus Advisors and was facilitated by Big Sky Economic Development and Beartooth RC&D.

The goals of the project were:

  • Reviewing existing plans and documents
  • Engaging local sports community stakeholders and sports facility user groups to assess the strengths and weaknesses of the local Yellowstone County sports market
  • Assessing the strengths and weaknesses of Yellowstone County as a regional sports tourism destination
  • Identifying and recommending potential improvements to Yellowstone County’s current facility and venue inventory
  • Recommending the type and location for sports venue development in Yellowstone County
  • Estimating the economic/fiscal impacts of new sports venues

Here are the outcomes of this study:

2018 Yellowstone County Sports Facility Feasibility Study_Complete

 Summary Report: Ice

Summary Report: Indoor Court Sports

Summary Report: LARC

Summary Report: Swimming